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The knowledge the investment community has about a company is known as investor awareness. Strong investor awareness can be achieved when a company employs a variety of activities to reach out to the investment community. Companies can disseminate information through numerous online and offline channels, and many have a dedicated investor awareness section on their website that offers comprehensive investor information. Before investing in a company, a savvy investor considers how much of an effort a company is putting forth to keep their current investors and potential shareholders informed of what is going on within company. The more data an investor has about a company, the more informed the investment decision. The Investor Awareness Index scores companies on their commitment to investor awareness. Each company's rating is determined by thoroughly examining the methods and practices a company uses to provide investors and the investment community with pertinent factual information.
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